WSU Solar Car Reveal Concept

The Wonderama team briefed us about coming up with possible solutions for the upcoming new 2019 solar car model reveal event. The team has the ability to use several 65” TV’s and for my pitch I utilised 3 screens in a wide format to play as the backdrop to the unveiling of the car. The video plays to hype up the audience in anticipation for the before and during the pulling of the curtain from the car.

 
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Portrait Foyer

Preceding the event, the Wonderama team wanted to have solar car unaccessible to audience members. So for the event, my team and I decided to separate the event into two sections, foyer and stage. The foyer section of the event would take place away from the stage as to keep people from speculating on the cars design. The foyer would feature portrait monitors placed around with digital content featuring Staff profiles, previously cars, infographics and photography taken during previously races.